The City of Round Top
BRAND REFRESH
Round Top is a small town in Texas, nestled between Houston and Austin, and renowned for its vibrant tri-annual antique fairs which draw thousands
of visitors each year.
When members of Round Top's chamber of commerce approached Public Content in need of a revamped marketing strategy that would cultivate the town's tourism efforts, they expressed a desire for a brand revival that would appeal to the younger audience they hoped to attract while remaining true to the area's small-town vibe.
Marketing Strategy by Angie Bertinot.
PRINT MARKETING
SOCIAL MEDIA CANVA TEMPLATES
PRINT MARKETING
DIGITAL MARKETING
SIMPLIFYING A LOGO
Part of the marketing strategy included the modification of their existing logo to create a more versatile and universal mark that would feel unique to the small town's region and culture.
Below are samples of the various options presented to the client. The exploration included key elements from the original logo, like the windmill, typography, and arch.
