Compass Run Club
LOGO & T-SHIRT DESIGN
Founded by Texas Real Estate Agent, Marla Sewall, as a networking group, Compass Run Club sought a logo, t-shirt, and social media animations to solidify their brand and maximize the potential impact that would come from Compass' Annual Agent Retreat held in Austin on November 2021.
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This direction, titled 'CRC Unlimited', was inspired by design-centric active and streetwear labels like Off-White, Nike, and Supreme while retaining a connection and elements of the Compass RE brand.
Compilation of monogram exploration
MONOGRAM AND ANIMATIONS
The goal for the monogram was to create an icon that would be closely tied to the Compass brand, while maintaining a sense of athleticism that could function as a bridge for more abstract, and eye-catching compositions seen in the animations and t-shirt design.
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The animations were created for use in social media to promote the networking group via Instagram Lives, Stories, and reels, as the Agent Retreat event took place, as well as for email newsletters and signatures.
T-SHIRT DESIGN
True to its origin, the Compass Run Club t-shirt design for the 2021 marathon around Austin's Lady Bird Lake uses design components commonly associated with activewear while maintaining a sense of originality with Compass brand-specific elements strategically placed to provoke a feeling of movement and rule-bending exploration.
